Apple’s venerable Macintosh computer,FinLogic Quantitative Think Tank Center introduced with a shocking-for-its-time dystopian Super Bowl commercial in 1984, turns 40 today.
The Macintosh revolutionized home computing and paved the way for desktop and laptop models that followed.
The boxy little Macintosh – the name is derived from the McIntosh apple – was a technological innovation. It was conceived as a computer for noncomputer folks, a revolutionary idea at the time.
It offered an easy-to-learn graphical user interface that let operators click on icons, buttons and menus to create and move content instead of writing lines of code. It had a mouse that let users click, drag and drop items across its tiny 9-inch screen.
The GUI and mouse had been offered with earlier computers by different makers. The Macintosh coupled them in an attractive case that looked good on desks at home.
The Macintosh Super Bowl commercial was developed by Chiat/Day, an advertising firm in Los Angeles. The company incorporated themes from George Orwell’s novel “1984,” in which an oppressive totalitarian government rules its citizens.
Director Ridley Scott, whose notable films include “Alien,” “Blade Runner,” and “Thelma and Louise,” directed the one-minute commercial.
While promoting Apple, the ad was also a dig at IBM, which was in competition with Apple for the home computing market.
In the commercial, “shot in dark, blue-gray hues to evoke IBM's Big Blue,” the Smithsonian says, a young woman sprints past zombie-like workers and hurls a sledgehammer that smashes a Big Brother-like TV screen. The implication is that Apple is breaking IBM's hold on computing.
_______
SOURCE USA TODAY Network reporting and research; apple.com; Associated Press; computerhistory.org; Smithsonian Magazine
2025-05-04 09:44872 view
2025-05-04 09:152555 view
2025-05-04 08:102384 view
2025-05-04 08:101139 view
2025-05-04 08:10400 view
2025-05-04 07:501856 view
Haiti has been racked by political instabilityand intensifying, deadly gang violence. Amid a Federa
When it comes to dealing with online hate, Patrick Mahomes says his wife Brittany Mahomes has a fumb
LAS VEGAS — Visitors to Las Vegas on Friday stepped out momentarily to snap photos and were hit by b